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饭店创业的关键点——营销

来源:http://www.roudingxiangshuijiao.com 日期:2020-12-04

什么是营销,其实营销就是利用海报、宣传单、活动方案等店内的一切可感可视都可以称得上是一种营销手段表现!
What is marketing? In fact, marketing is the use of posters, flyers, activity plans and other things in the store, which can be regarded as a kind of marketing means!
首先是店面环境;店面环境设计装修不仅仅是空间装修,更是一种有力的营销手段!从食客去进店消费的一瞬间看到的就是店内的环境设计,店内带给食客的感受、传递的信息、产生的审美感与认同感也是食客决定是否在此就餐的隐形因素。
The first is the store environment; the store environment design and decoration is not only the space decoration, but also a powerful marketing method! From the moment the diner goes to the store to consume, what we can see is the environmental design in the store. The feeling, information, aesthetic sense and identity that the restaurant brings to the customers are also the invisible factors for the customers to decide whether to eat here or not.
              济南速冻水饺批发
其次是店内的海报、灯箱、菜单这时才可以派上用场,营销再往细了讲就是这些海报、灯箱、菜单,以及服务等传递出来的讯息,从食客看到这些讯息时,就已经开始引导食客在脑中进行了多次的选择比较,到底选择哪一种食物好吃呢?此时遇到犹豫不断有选择困难症的食客明智的方式就是主动服务,推荐主打品牌,给一些建议,这样快速帮顾客做决定,才能抓住顾客!这是经营技巧也是营销手段!
Secondly, the posters, light boxes and menus in the store can be used at this time. Marketing in detail is the information conveyed by these posters, light boxes, menus, and services. When diners see these messages, they have begun to guide diners to make multiple choices and comparisons in their minds, so as to choose which kind of food is delicious? At this time, they are hesitant and have difficulty in choosing The wise way for sick diners is to take the initiative to serve, recommend the main brands and give some suggestions, so as to help customers make decisions quickly, so as to catch customers! This is a business skill and a marketing method!
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