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速冻食品行业缘何成为赚钱新风口?

来源:http://www.roudingxiangshuijiao.com 日期:2021-01-05

一说冷冻食品,大家都会想起饺子。实际上,我国冷冻食品大体上可分成三种:冷冻米面类、冷冻火锅料类和冷冻菜肴类。现阶段,销售市场上占比较大的是前二者,冷冻菜肴商品也已经在接受销售市场文化教育环节。今天我们就来分析一下为什么速冻食品行业会被认为是赚钱新风口。
When we talk about frozen food, we all think of dumplings. In fact, China's frozen food can be divided into three categories: frozen rice noodles, frozen hot pot materials and frozen dishes. At the present stage, the former two occupy a large proportion in the sales market, and the frozen dishes have been receiving the cultural education in the sales market. Today, let's analyze why the frozen food industry is regarded as a new way to make money.
在我们的日常印象中,对于速冻食品的观感一般,消费欲望似乎并不高,但实际整个速冻食品行业规模是十分巨大的。速冻食品早期起步于70年代,90年代随着物流、冷链以及电商初具规模,进入了快速发展的阶段。
In our daily impression, the perception of quick-frozen food is general, and the consumption desire seems not high, but the actual scale of the whole quick-frozen food industry is very huge. The early stage of quick-frozen food started in the 1970s. In the 1990s, with the logistics, cold chain and e-commerce taking shape, it entered a stage of rapid development.
我们以往对速冻食品的消费量,在全球范围内来说并不高。美国速冻食品的人均年消费量为60千克,欧洲为35千克,日本为20千克,而我国人均消费量仅为9千克。疫情的突然袭击,在改变了人们消费习惯的同时,也加速了速冻食品的普及。
In the past, our consumption of frozen food was not high on a global scale. The per capita annual consumption of frozen food in the United States is 60 kg, that in Europe is 35 kg, that in Japan is 20 kg, while that in China is only 9 kg. The sudden attack of the epidemic has not only changed people's consumption habits, but also accelerated the popularization of quick-frozen food.
业内人士认为,本轮疫情进一步培养了消费习惯,也给高附加值的速冻食品进入市场带来更多机遇。速冻食品市场潜力,让许多企业纷纷入局,参与市场竞争。速冻食品行业市场规模在扩大、消费认知在普及、消费行为在改变、相关产业在升级,而新冠这只黑天鹅则如一剂催化剂,加快了速冻食品行业迈向自己的黄金时代。
Industry insiders believe that this round of epidemic has further cultivated consumption habits and brought more opportunities for high value-added frozen food to enter the market. The market potential of quick-frozen food makes many enterprises enter the market one after another and participate in the market competition. The market scale of quick-frozen food industry is expanding, consumer cognition is popularizing, consumer behavior is changing, and related industries are upgrading. The black swan, Xinguan, acts as a catalyst, accelerating the quick-frozen food industry to its golden age.
此前分析人士认为,从目前情况来看,速冻食品行业有望成为赚钱新机遇,这其中重要的原因,无非以下几点:
Previously, analysts believed that from the current situation, the quick-frozen food industry is expected to become a new opportunity to make money. The important reasons are as follows:
                     济南速冻水饺批发
1、我国是饮食大国,好好吃饭始终是我们的人生大事。然而,我国目前速冻食品占整个食品市场的比例还很低,人均消费量也明显低于美国、欧盟和日本等。未来,我国速冻食品人均消费还有较大成长空间,驱动因素包括产品创新、生活节奏加快等,外卖流行也将提高B端对预制食品(速冻菜肴)的需求。
1. China is a big country in food and drink, and eating well is always a major event in our life. However, the proportion of quick-frozen food in the whole food market in China is still very low, and the per capita consumption is also significantly lower than that of the United States, the European Union and Japan. In the future, the per capita consumption of quick-frozen food in China still has more room for growth. The driving factors include product innovation and accelerated pace of life. The take out trend will also increase the demand for prefabricated food (quick-frozen dishes) at the b-end.
2、便捷效率高,符合终端消费的需求。速冻食品本身具有携带方便、食用便捷的特点,其消费量的一路猛涨,反映的便是C端需求量呈现出持续高增长。大家曾尝试总结原因:当下的人太忙无暇做饭,当下的人太懒不想做饭,“宅经济”“一人经济”导致消费形态改变等等。
2. Convenient and efficient, in line with the needs of terminal consumption. The quick-frozen food itself has the characteristics of easy to carry and easy to eat. The soaring consumption reflects the continuous high growth of C-end demand. We have tried to sum up the reasons: the current people are too busy to cook, the current people are too lazy to cook, "home economy" and "one person economy" lead to changes in consumption patterns, and so on.
3、无论原因几何,未来的食品设计,一定以绿色、快捷、效率高为导向。速冻食品符合此趋势。电商冷链,推动速冻食品产业发展。速冻食品,始终是正经的工业化产物。近年来,随着电商平台、冷链物流系统以及短视频等行业的迅速发展,消费者对速冻食品的认知也逐渐清晰,需求量逐步增加,进一步推动速冻食品产业发展。
3. Whatever the reason, the future food design must be green, fast and efficient. Quick frozen food is in line with this trend. E-commerce cold chain promotes the development of quick-frozen food industry. Quick frozen food has always been a serious product of industrialization. In recent years, with the rapid development of e-commerce platform, cold chain logistics system, short video and other industries, consumers' cognition of quick-frozen food is gradually clear, and the demand is gradually increasing, which further promotes the development of quick-frozen food industry.
相信大家看过本篇文章之后,应该知道速冻食品行业成为赚钱新风口的原因了。
I believe that after reading this article, you should know why the quick-frozen food industry has become a new outlet for making money.
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